Steven C. Wyer reports that Google has made significant changes to its schema guidelines to prohibit profane or vulgar language. Businesses who allow profanity in their reviews may now have review rich snippets removed at the discretion of Google, says Steven C. Wyer of Third Coast Interactive, Inc.
Steven C. Wyer conveys that Google’s new guidelines have an added statement prohibiting vulgar language and warning webmasters not to include reviews that contain explicit verbiage.
What this means for site owners
According to Steven C. Wyer, this means webmasters who mark up their reviews with schema for Google with content that contain inappropriate language should remove these reviews at once. Since reviews are left by customers, a business or site owner may also need to adapt their internal quality controls to ensure any existing comments do not contain vulgarity, asserts Steven C. Wyer.
In addition to Google’s new review snippet guidelines, Steven C. Wyer explains that the search engine giant also has an extensive list of inappropriate content that may not be posted across any of its platforms. As noted by Steven C. Wyer, Google states on its website that the company values diversity and respect for others. For this reason, Google does not allow any of the following:
- Promotions for organizations that encourage racism; religious, political, or sexual intolerance; harassment; hatred; or violence
- Shocking or blatantly disgusting content
- Exploitative content or that which appears to capitalize unfairly at the expense of other persons, groups, companies, or organizations
Steven C. Wyer clarifies that content promoting intolerance or selling paraphernalia that endorses hate groups is in violation of Google’s content policies. Intentionally advocating against any of the nationally protected categories (age, race, religion, disability, sexual orientation, and gender identity) is also prohibited, Steven C. Wyer points out.
Harassment, which is defined by Steven C. Wyer as intimidating, abusive, or humiliating content with the intent of blackmail, extortion, or intimidation, is also banned. Articles, blog posts, or photographs supporting the infliction of physical injury to either human or animals are excluded from approval of Google advertising content, explains Steven C. Wyer.
Google has also made it clear that advertisers may not post content that capitalizes on or lacks sensitivity toward a tragedy where the victims receive no discernible benefits, Steven C. Wyer affirms.
In an effort to ensure a positive experience for all Internet users, Google requires compliance with all applicable regulations and laws in addition to its Ad Words policies.
Steven C. Wyer explains that Google may disapprove ads or extensions and has the right to suspend applications or websites that do not follow the rules. Egregious or subsequent offenders may be punished with account suspension. When this happens, Google has the right to interrupt all advertisements, regardless of payment status, says Steven C. Wyer.
All Google customers are subject to compliance review with the Customer Match Policy at any given time, Steven C. Wyer reports. If found nonconforming, businesses are required to respond and take expedient remediating action.
These and other policies are in place in an effort to promote a congenial and pleasant user experience across Google’s lineup of services.