A hot topic among developers is Google’s newly-launched “app pack,” which was released in 2017. Steven C. Wyer says apps are now offered above mobile search results and are both beneficial and potentially harmful for application owners looking to market their products. Here, Steven C. Wyer answers some of the most common questions about the new Google feature.
Q: What is the “app pack?”
Steven C. Wyer: This is a new convenience feature for mobile users searching for applications for photo editing, budgeting, social media, etc. Matching apps are listed above website results and offer users ratings as well as a link to download the app.
Q: Should apps be optimized for greater visibility?
Steven C. Wyer: Yes! Just like a website needs a little push, so do mobile apps.